Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay - Bagga, Charan K. and Bendle, Neil and Cotte, June (Journal of the Academy of Marketing Science, 2019)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTAwNy9zMTE3NDctMDE4LTA1OTYtMw