@article{
ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTAxNi8wMDE5LTg1MDEoODIpOTAwMTYtNQ,
title = {Measures used to evaluate industrial marketing activities},
journal = {Industrial Marketing Management},
volume = {11},
number = {4},
pages = {269-274},
author = {Jackson, Donald W. and Ostrom, Lonnie L. and Evans, Kenneth R.},
publisher = {Elsevier BV},
year = {1982},
issn = {0019-8501},
language = {English},
url = {http://dx.doi.org/10.1016/0019-8501(82)90016-5},
url = {https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTAxNi8wMDE5LTg1MDEoODIpOTAwMTYtNQ}
}