TY  - JOUR
TI  - Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
T2  - Journal of Interactive Marketing
VL  - 38
SP  - 55
EP  - 63
AU  - Martí-Parreño, José and Bermejo-Berros, Jesús and Aldás-Manzano, Joaquín
PB  - SAGE Publications
PY  - 2017
PY  - 2017
LA  - English
SN  - 1094-9968
UR  - http://dx.doi.org/10.1016/j.intmar.2016.12.001
UR  - https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTAxNi9qLmludG1hci4yMDE2LjEyLjAwMQ
ER  -