TY - JOUR TI - Books Received T2 - Journal of Marketing VL - 7 IS - 3 SP - 293 EP - 294 AU - King, Robert N. and Halloway, Harry A. PB - SAGE Publications PY - 1943 PY - 1943 LA - English KW - Marketing KW - Business and International Management SN - 0022-2429 SN - 1547-7185 UR - http://dx.doi.org/10.1177/002224294300700326 UR - https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMDIyMjQyOTQzMDA3MDAzMjY ER -