Beteiligte: | |
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In: | Journal of Marketing, 24, 1959, 1, S. 61-64 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 61-64 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224295902400112 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> Among the three classic categories of consumers’ goods—shopping, convenience, and specialty goods—the “specialty” category sometimes has been relegated to minor importance. </jats:p><jats:p> This article vigorously defends the primary importance of specialty goods in marketing theory. Four different reasons are given as evidence. </jats:p> |