Beteiligte: | |
---|---|
In: | Journal of Marketing, 28, 1964, 1, S. 58-59 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 58-59 |
---|---|
ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224296402800111 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> Services are a large part of total marketing transactions each year, yet have had little attention in marketing literature. A remedy for this condition is proposed in the form of a redefinition of services and division of all service activities into a threefold grid: Rented Goods Services, Owned Goods Services, and Non-Goods Services. </jats:p> |