Beteiligte: | |
---|---|
In: | Journal of Marketing, 28, 1964, 3, S. 18-22 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 18-22 |
---|---|
ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224296402800304 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> Many activities of retailers can be divided among manufacturers, wholesalers, retailers, specialized functionaries, and consumers in many different ways. But which marketing tasks should retailers perform, share, shift, and contract out? </jats:p><jats:p> Here are some thought-provoking answers by a specialist on retailing. </jats:p> |