| Beteiligte: | |
|---|---|
| In: | Journal of Marketing, 33, 1969, 4, S. 32-36 |
| veröffentlicht: |
SAGE Publications
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 32-36 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224296903300406 |
| veröffentlicht in: | Journal of Marketing |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | SAGE Publications (CrossRef) |
<jats:p> The author provides an insightful discussion regarding the role of product managers and their importance to the organization. He indicates the many inter and intra company interfaces and problems associated with the product manager position. Recommendations are given for improving product management effectiveness. </jats:p> |