Book Review: Surprise and Surpass …: Market Strategy - Goldstucker, Jac L. (Journal of Marketing, 1969)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMDIyMjQyOTY5MDMzMDAzMjE