Beteiligte: | |
---|---|
In: | Journal of Marketing, 25, 1961, 4, S. 15-21 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 15-21 |
---|---|
ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224296102500404 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> In the post-World War II period the use of self-service has spread horizontally to practically all types of retail stores on the minimum-service level. Whether labeled “self-selection,” “display merchandising,” “selective open selling,” “simplified selling,” or something similar, all of these represent variously lesser degrees of the supermarket concept of self-service. Whatever it is called, it refers to a still rapidly developing technology co-ordinating the merchandise-presentation efforts of retail stores. </jats:p><jats:p> This article summarizes the pressures that have been exerted upon retail stores to adopt self-service in greater measure and then identifies the main reasons why some stores prefer to extend more personalized service. </jats:p> |