Bibliographische Detailangaben
Beteiligte: Cole, Robert H.
In: Journal of Marketing, 26, 1962, 4, S. 27-33
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 27-33
ISSN: 1547-7185
0022-2429
DOI: 10.1177/002224296202600406
veröffentlicht in: Journal of Marketing
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> For the first time, graduate students in marketing have available a summarized picture of the financial assistance available during 1962–1963 at leading business schools throughout the country. </jats:p><jats:p> The fact that 68 institutions furnished detailed information for this first survey of financial aid points up the importance of providing this service for people interested in graduate work in the marketing field. </jats:p>