Management by Objectives in Marketing: Philosophy, Process, and Problems : A review of MBO tenets, s...
A review of MBO tenets, successes and failures, and implementation guidelines suggests that it can be an effective tool for m...
|Authors and Corporations:||,|
|In:||Journal of Marketing, 38, 1974, 4, p. 47-55|
|Media Type:||Article, E-Article|