Etzel, M J.(1974). Management by Objectives in Marketing: Philosophy, Process, and Problems: A review of MBO tenets, successes and failures, and implementation guidelines suggests that it can be an effective tool for marketing managers. Journal of Marketing, 38(4), 47-55. doi:10.1177/002224297403800408

Etzel, Michael J. "Management By Objectives in Marketing: Philosophy, Process, and Problems: A Review of MBO Tenets, Successes and Failures, and Implementation Guidelines Suggests That It Can Be an Effective Tool for Marketing Managers". Journal of Marketing, 38.4 ( 1974 ): 47-55.