TY - JOUR TI - Management by Objectives in Marketing: Philosophy, Process, and Problems T2 - Journal of Marketing VL - 38 IS - 4 SP - 47 EP - 55 AU - Etzel, Michael J. and Ivancevich, John M. PB - SAGE Publications PY - 1974 PY - 1974 LA - English KW - Marketing KW - Business and International Management SN - 0022-2429 SN - 1547-7185 UR - http://dx.doi.org/10.1177/002224297403800408 UR - https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMDIyMjQyOTc0MDM4MDA0MDg ER -