Beteiligte: | |
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In: | Journal of Marketing, 41, 1977, 1, S. 15-18 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 15-18 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224297704100102 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> Here's how Farmer closed his article on “Would You Want Your Daughter to Marry a Marketing Man?” ten years ago: </jats:p><jats:p> If that nice young man who has dates with your daughter turns out to be a marketing major, what would you do? I would chase him off the premises fast. Who wants his daughter to marry a huckster? </jats:p><jats:p> Now, what do you think the ending of this article will be? </jats:p> |