Bibliographische Detailangaben
Beteiligte: Farmer, Richard N.
In: Journal of Marketing, 41, 1977, 1, S. 15-18
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 15-18
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224297704100102
veröffentlicht in: Journal of Marketing
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Here's how Farmer closed his article on “Would You Want Your Daughter to Marry a Marketing Man?” ten years ago: </jats:p><jats:p> If that nice young man who has dates with your daughter turns out to be a marketing major, what would you do? I would chase him off the premises fast. Who wants his daughter to marry a huckster? </jats:p><jats:p> Now, what do you think the ending of this article will be? </jats:p>