Beteiligte: | , |
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In: | Journal of Marketing, 37, 1973, 2, S. 38-46 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 38-46 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224297303700208 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> During the 1960s, franchising in the United States evolved from a specialized method of distribution to an “industry.” With the domestic market now approaching maturity, franchisors are expanding into other countries. This article reports the results of a survey of the experiences, difficulties, and prospects of U.S. franchising systems expanding abroad. </jats:p> |