Beteiligte: | |
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In: | Journal of Marketing, 46, 1982, 4, S. 91-101 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 91-101 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224298204600410 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p>Very little attention has been given to the corporate situations in which marketing managers make decisions based upon market research information. This study finds that managers in more decentralized and informal organizations are more likely to use research information than managers in more highly structured firms.</jats:p> |