%0 Article, E-Article %A Gross, Walter and Leonard, Myron and Michman, Ronald D. and Self, Donald R. and Barry, Thomas E. and Becherer, Richard C. and Calabro, Pat J. and Clabaugh, Maurice G. and Etzel, Michael J. and Gaski, John F. and Hindersman, Charles H. and Horsley, Joe B. and Kahler, Ruel C. and King, Robert L. and Krotkoff, Hertha H. and Meadow, H. Lee and Meissner, Frank and Meredith, Lindsay and Norvell, Douglass G. and Penn, William S. and Rucks, Conway and Schlissel, Martin R. and Schoell, William F. and Sibley, Stanley D. and Soldner, Helmut and Spencer, Ulric M. and Tucker, Frances G. and Williams, Kaylene C. %I SAGE Publications %D 1983 %D 1983 %G English %@ 0022-2429 %@ 1547-7185 %~ adlr.link - Literatur für Kommunikations- und Medienwissenschaftler %T Marketing Abstracts %V 47 %J Journal of Marketing %V 47 %N 2 %P 129-136 %U http://dx.doi.org/10.1177/002224298304700213 %Z https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMDIyMjQyOTgzMDQ3MDAyMTM %U https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMDIyMjQyOTgzMDQ3MDAyMTM