Beteiligte: | |
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In: | Journal of Marketing, 55, 1991, 3, S. 46-59 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 46-59 |
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ISSN: |
0022-2429
1547-7185 |
DOI: | 10.1177/002224299105500305 |
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p>A sweeping change in trademark law has created benefits and pitfalls for marketing decision makers; recent court decisions on trademarks have had similar impact. Marketing managers should become familiar with these new regulatory guidelines to implement an effective trademark strategy and to provide insight into the future interpretation and development of trademark law.</jats:p> |