| Beteiligte: | |
|---|---|
| In: | Journal of Marketing Research, 6, 1969, 1, S. 72-78 |
| veröffentlicht: |
SAGE Publications
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 72-78 |
|---|---|
| ISSN: |
0022-2437
1547-7193 |
| DOI: | 10.1177/002224376900600108 |
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This article describes a model for predicting repeat-purchase loyalty based on consumer panel data. A modification of the original model is offered that permits its application to areas in which brands are not purchased as a multiple of a single-unit pack size. Results of the original and modified models are shown. </jats:p> |