| Beteiligte: | , |
|---|---|
| In: | Journal of Marketing Research, 8, 1971, 4, S. 443-448 |
| veröffentlicht: |
SAGE Publications
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 443-448 |
|---|---|
| ISSN: |
0022-2437
1547-7193 |
| DOI: | 10.1177/002224377100800406 |
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This article describes a field experiment which uses the Delphi Process to assign subjective probabilities to the set of possible demand levels for a company's product. The method is validated by the use of questions to which the “correct” answers are known. </jats:p> |