| Beteiligte: | , |
|---|---|
| In: | Journal of Marketing Research, 10, 1973, 3, S. 295-300 |
| veröffentlicht: |
SAGE Publications
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 295-300 |
|---|---|
| ISSN: |
0022-2437
1547-7193 |
| DOI: | 10.1177/002224377301000310 |
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | SAGE Publications (CrossRef) |
<jats:p> Although numerous demographic and behavioral characteristics have been associated with early triers, little research has been done examining the relationship between early trial and product attributes. This study suggests that the degree of newness of a product is a major factor in determining who tries it. </jats:p> |