Bibliographische Detailangaben
Beteiligte: Gaski, John F.
In: Journal of Marketing Research, 24, 1987, 1, S. 127-129
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 127-129
ISSN: 0022-2437
1547-7193
DOI: 10.1177/002224378702400113
veröffentlicht in: Journal of Marketing Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> The author offers some reflections on Howell's critique. He provides clarifications and explanations of the Gaski (1986) article including, in one instance, information not originally reported. Some, but not all, of Howell's criticisms are disputed, some are elaborated upon, and corollary questions are raised about his note in its own right. </jats:p>