The Influence of Mass Media and Other Culprits on the Projection of Personal Opinion

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Bibliographische Detailangaben
Beteiligte: Christen, Cindy T., Gunther, Albert C.
In: Communication Research, 30, 2003, 4, S. 414-431
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 414-431
ISSN: 0093-6502
1552-3810
DOI: 10.1177/0093650203253366
veröffentlicht in: Communication Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study analyzed the relative predictive power of four theoretical models that have been tested as explanations for the projection bias—the tendency of people to see others' opinions as much like their own. Our analysis focused particularly on audience processing of information in mass media, and in doing so we proposed a revision of the standard logical information processing model. We tested this set of hypotheses using data from a random telephone sample of 760 U.S. residents who answered opinion items about four current science, environmental, and health issues. The data showed mixed support for the various models but largely supported our conjecture that media coverage will either enhance or diminish the projection bias in predictable directions. </jats:p>