News Content and Form : Implications for Memory and Audience Evaluations Implications for Memory and Audience Evaluations

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Grabe, Maria Elizabeth, Lang, Annie, Zhao, Xiaoquan
In: Communication Research, 30, 2003, 4, S. 387-413
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

Nicht angemeldet

weitere Informationen
Umfang: 387-413
ISSN: 0093-6502
1552-3810
DOI: 10.1177/0093650203253368
veröffentlicht in: Communication Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This experiment examines the effect of tabloid and standard packaging styles on calm and arousing news stories. The goal of this line of research is to investigate the combined influence of form and content on information processing and viewer evaluations of television news. Results indicate that the bells and whistles of tabloid production features enhance memory for calm news items but overburden the information processing system when applied to arousing news content. The evaluative measures produced data that show formal features have an influence on the meaning viewers derive from news content and that they rate news packaged in the tabloid format as less objective and believable than stories without these dramatic features. </jats:p>