Love or Comprehension? Exploring Strategies for Children’s Prosocial Media Effects

<jats:p> Given children’s difficulty comprehending prosocial narratives, we examined strategies to bypass comprehension (affiliative priming) and reduce cognitive burden (simplified lessons, adult scaffolding). In Study 1, one hundred seven 3- to 5-year-olds watched a prosocial narrative (helping vs. waiting) with affective primes (loving vs. funny) or a control narrative. Comprehension was low and behavioral outcomes were unaffected by lesson or prime. In Study 2, sixty-four 3- to 5-year-olds watched shorter stimuli (1-minute song videos) about loving or helping others. Those in the helping condition helped more, but the loving condition did not differ from a no-exposure control. In Study 3, 636 parents of 2- to 10-year-olds were surveyed about a time their child showed prosocial responses to media. Over 70% recalled an instance, a third of which involved songs. Reported response duration was positively predicted by family discussions after exposure (rather than at the time), including explicating the lessons and giving timely reminders/praise. </jats:p>