Genre-Specific Cultivation Effects : Lagged Associations Between Overall TV Viewing, Local TV News V... Lagged Associations Between Overall TV Viewing, Local TV News Viewing, and Fatalistic Beliefs About Cancer Prevention

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Bibliographische Detailangaben
Beteiligte: Lee, Chul-joo, Niederdeppe, Jeff
In: Communication Research, 38, 2011, 6, S. 731-753
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 731-753
ISSN: 0093-6502
1552-3810
DOI: 10.1177/0093650210384990
veröffentlicht in: Communication Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Cultivation theory and research have been criticized for their failures to consider variation in effects by genre, employ appropriate third-variable controls, and determine causal direction. Recent studies, controlling for a variety of demographic characteristics and media use variables, have found that exposure to local television (TV) newscasts is associated with a variety of problematic “real-world” beliefs. However, many of these studies have not adequately assessed causal direction. Redressing this limitation, we analyzed data from a two-wave national representative survey which permitted tests of lagged association between overall TV viewing, local TV news viewing, and fatalistic beliefs about cancer prevention. We first replicated the original cultivation effect and found a positive association between overall TV viewing at Time 1 and increased fatalistic beliefs about cancer prevention at Time 2. Analyses also provided evidence that local TV news viewing at Time 1 predicts increased fatalistic beliefs about cancer prevention at Time 2. There was little evidence for reverse causation in predicting changes in overall TV viewing or local TV news viewing. The article concludes with a discussion of theoretical and practical implications of these findings. </jats:p>