Relations Between Gratifications Sought and Obtained : A Study of Television News A Study of Television News

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Bibliographische Detailangaben
Beteiligte: Palmgreen, Philip, Wenner, Lawrence A., Rayburn, J.D.
In: Communication Research, 7, 1980, 2, S. 161-192
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 161-192
ISSN: 0093-6502
1552-3810
DOI: 10.1177/009365028000700202
veröffentlicht in: Communication Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study investigated the relationship between gratifications sought (GS) from television news and gratifications obtained (GO) from network evening news programs Each GS correlated moderately to strongly with its corre sponding GO for the respondent's most-watched program. Correlations between each GS and noncorresponding GOs were generally much lower. In addition, the degree of dependence on a particular program was posi tively related to the strength of the GS versus GO relationship. The differ ences in the GS and GO factor structures appear attributable to medium and program content characteristics. The findings indicate considerable promise for a sought versus obtained conceptualization of uses and gratifi cations. </jats:p>