Beteiligte: | , , , , |
---|---|
In: | Communication Research, 13, 1986, 2, S. 182-220 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 182-220 |
---|---|
ISSN: |
0093-6502
1552-3810 |
DOI: | 10.1177/009365086013002003 |
veröffentlicht in: | Communication Research |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This article introduces the reader to the EEG via a literature review and then presents data from a study that uses television commercials to modify EEG. Data show correlations between level of EEG activity and several measures of learning and affect. Further analysis presents a method to evaluate EEG change across half-second increments of the commercial. Speculations are made as to meaning and value of the EEG method. </jats:p> |