Bibliographische Detailangaben
Beteiligte: ROTHSCHILD, MICHAEL L., THORSON, ESTHER, REEVES, BYRON, HIRSCH, JUDITH E., GOLDSTEIN, ROBERT
In: Communication Research, 13, 1986, 2, S. 182-220
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 182-220
ISSN: 0093-6502
1552-3810
DOI: 10.1177/009365086013002003
veröffentlicht in: Communication Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This article introduces the reader to the EEG via a literature review and then presents data from a study that uses television commercials to modify EEG. Data show correlations between level of EEG activity and several measures of learning and affect. Further analysis presents a method to evaluate EEG change across half-second increments of the commercial. Speculations are made as to meaning and value of the EEG method. </jats:p>