Achieving Improvements in Overall Health Orientation : Effects of Campaign Exposure, Information See... Effects of Campaign Exposure, Information Seeking, and Health Media Use

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Bibliographische Detailangaben
Beteiligte: RIMAL, RAJIV N., FLORA, JUNE A., SCHOOLER, CAROLINE
In: Communication Research, 26, 1999, 3, S. 322-348
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 322-348
ISSN: 0093-6502
1552-3810
DOI: 10.1177/009365099026003003
veröffentlicht in: Communication Research
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Public health campaign success is conceptualized in terms of improvements in three cardiovascular disease-related behaviors (diet, exercise, and smoking) and their precursors, including knowledge and self-efficacy. Two cross-sectional data waves (baseline and sixth year, N = 4,214) from the Stanford Five-City Project (FCP) are analyzed to test a model of campaign influences. Exposure to FCP campaign messages is correlated with health information seeking and interpersonal communication, which in turn are correlated with health behaviors. The central premise of the model is then tested on a longitudinal sample (N = 1,225) over a 3-year period with similar results. An overall health orientation index is introduced and recommendations are made for enhancing public health campaign effectiveness. </jats:p>