Fashioning a Cosmopolitan Tamil Identity: Game Shows, Commodities and Cultural Ident...

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Bibliographische Detailangaben
Beteiligte: Moorti, Sujata
In: Media, Culture & Society, 26, 2004, 4, S. 549-567
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 549-567
ISSN: 0163-4437
1460-3675
DOI: 10.1177/0163443704044217
veröffentlicht in: Media, Culture & Society
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Regional-language game shows enable audiences to forge complex links between global and national identities, links that confound local/global, tradition/modernity binaries. Through an analysis of Tamil game shows I argue that this transnationally mobile genre of programming simultaneously permits the assertion of a vernacular nationalism and a cosmopolitan sensibility. The commodity culture of game shows foregrounds a Tamil cultural affiliation that is glossy and depoliticized, one sharply at odds with the separatist claims that underpinned the turn-of-the-century Dravidian nationalism. </jats:p>