Ideology: towards renewal of a critical concept

<jats:p> In this response to our critics and fellow-travellers we reaffirm our claim that contemporary media studies should reinvent a critical concept of ideology. We do this through addressing some of the problems with older critical conceptions of ideology and suggesting potentially fruitful ways forward through engaging with research traditions that have become neglected or are overlooked in the field. This avowedly inter-disciplinary position draws on political philosophy, critical realism, ordinary language philosophy, and discursive psychology. At the end of the essay we show how a critical concept of ideology can be applied in analysis of news reporting. </jats:p>