Beyond the news desk – the embeddedness of business news

<jats:p> The relations between the media and their corporate sources have become increasingly routinized and organized. In contrast to traditional perspectives on news making this article introduces an embeddedness perspective on business journalism and reports on the findings from a study of the way the major Swedish corporations and financial analysts contribute to and participate in the production of business news. Through a qualitative analysis of two cases we show that such production is organized and carried out in a stream of continuous and well-coordinated activities and structured interaction settings – that is, in a system of recursive mediation. Our analysis further illustrates how this system is maintained through the technological, relational and situational embeddedness of the activities and settings. Through our studies we show how news production has developed outside the journalistic domain. One implication of our findings is that the possibility of individual actors influencing the content of the news is likely to be limited. Instead, it is the actors’ ability to join the organizational and technological settings in which news material is generated that gives them the opportunity to actively participate in news production. </jats:p>