Beteiligte: | , |
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In: | European Journal of Communication, 25, 2010, 4, S. 331-347 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 331-347 |
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ISSN: |
0267-3231
1460-3705 |
DOI: | 10.1177/0267323110384256 |
veröffentlicht in: | European Journal of Communication |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This article examines the benefits of fuzzy set qualitative comparative analysis (fsQCA) for comparative media research. It shows the advantages of fuzzy set theoretic thinking in examining the causes of a major feature of contemporary political communication research, namely personalization. The article has three parts. The first is a critique of the method adopted by Hallin and Mancini, a generally laudable and highly influential recent contribution to comparative media analysis. The second is a brief introduction to fsQCA. The third demonstrates the method’s usefulness by investigating the personalized character of mediated political communication. </jats:p> |