Comparative media analysis: Why some fuzzy thinking might help. Applying fuzzy set qualitative compa...

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Downey, John, Stanyer, James
In: European Journal of Communication, 25, 2010, 4, S. 331-347
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

Nicht angemeldet

weitere Informationen
Umfang: 331-347
ISSN: 0267-3231
1460-3705
DOI: 10.1177/0267323110384256
veröffentlicht in: European Journal of Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This article examines the benefits of fuzzy set qualitative comparative analysis (fsQCA) for comparative media research. It shows the advantages of fuzzy set theoretic thinking in examining the causes of a major feature of contemporary political communication research, namely personalization. The article has three parts. The first is a critique of the method adopted by Hallin and Mancini, a generally laudable and highly influential recent contribution to comparative media analysis. The second is a brief introduction to fsQCA. The third demonstrates the method’s usefulness by investigating the personalized character of mediated political communication. </jats:p>