Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth

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Bibliographische Detailangaben
Beteiligte: Sreekumar, Hari, Varman, Rohit
In: Journal of Macromarketing, 39, 2019, 1, S. 37-52
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 37-52
ISSN: 0276-1467
1552-6534
DOI: 10.1177/0276146718815939
veröffentlicht in: Journal of Macromarketing
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p>This study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns.</jats:p>