The Micro-Macro Dilemma (an Eighteenth Century View - Dixon, Donald F. (Journal of Macromarketing, 1981)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMjc2MTQ2NzgxMDAxMDAyMjg