Beteiligte: | |
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In: | Journal of Macromarketing, 19, 1999, 2, S. 115-125 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 115-125 |
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ISSN: |
0276-1467
1552-6534 |
DOI: | 10.1177/0276146799192003 |
veröffentlicht in: | Journal of Macromarketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> Late nineteenth-century economists discussed marketing in the context of system-environment interactions. Although Alderson’s work during the mid-twentieth century was concerned with system-environment interactions in marketing, relevant earlier work in economics was overlooked. Recognition of this earlier work would have broadened the scope of mid-century marketing thought. </jats:p> |