Power and Limitations of Media Clearance Practices and Advertising Self-Regulation

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Rotfeld, Herbert J.
In: Journal of Public Policy & Marketing, 11, 1992, 1, S. 87-95
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

Nicht angemeldet

weitere Informationen
Umfang: 87-95
ISSN: 0743-9156
1547-7207
DOI: 10.1177/074391569201100110
veröffentlicht in: Journal of Public Policy & Marketing
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p>Self-regulation programs deter many advertising practices, but there are inherent limitations to its power in the United States. U.S. media vehicle managers’ advertising acceptance policies may influence advertising content, but their decisions often are focused on priorities other than consumer protection. This article describes the power limitations of U.S. self-regulation and media advertising acceptance policies, showing how self-regulation alone is unable to fulfill the public policy goal of discouraging false advertising during government deregulation.</jats:p>