Strategic Ambiguity in the Birth of a Loosely Coupled Organization : The Case of a $50-Million Exper... The Case of a $50-Million Experiment

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Bibliographische Detailangaben
Beteiligte: Contractor, Noshir S., Ehrlich, Matthew C.
In: Management Communication Quarterly, 6, 1993, 3, S. 251-281
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 251-281
ISSN: 0893-3189
1552-6798
DOI: 10.1177/0893318993006003002
veröffentlicht in: Management Communication Quarterly
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p>The processes surrounding the birth of organizations have been explained on the basis of structural contingency, resource dependency, population ecology, and institutional theories. In general, these theories view the role of communication and interpretation as largely unproblematic. We argue that strategically ambiguous messages play a key role in the birth of loosely coupled organizations. The successful birth is contingent on these messages being interpreted differently by key constituencies in the organization's environment. A case study is presented in support of this argument.</jats:p>