In: | Discourse & Society, 1, 1990, 2, S. 189-200 |
---|---|
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 189-200 |
---|---|
ISSN: |
0957-9265
1460-3624 |
DOI: | 10.1177/0957926590001002004 |
veröffentlicht in: | Discourse & Society |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This paper proposes that the most relevant contextualization of President George Bush's Inaugural Speech of January 1989 is to view the address as a restoration of ideological normality, which is to say invisibility, in American public discourse: the President acts to re-cover (in many senses) the common values and concerns of `the nation'. We particularly delineate how the language (text- and sentence-structurings, metaphors, etc.) of the address works to construct both the privileged public figure of the President, and a spirit of collective identity and consent for the audience, while still espousing particular political assumptions and goals (conservatism, quietism and a representation of the presidential role as that of politically detached steward of a gendered status quo rather than agent of change). </jats:p> |