Mode, Medium, and Genre : A Case Study of Decisions in New-Media Design A Case Study of Decisions in New-Media Design

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Bibliographische Detailangaben
Beteiligte: Graham, S. Scott, Whalen, Brandon
In: Journal of Business and Technical Communication, 22, 2008, 1, S. 65-91
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 65-91
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651907307709
veröffentlicht in: Journal of Business and Technical Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Recently, scholars of new media have been exploring the relationships between genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and new-media theories from a designer's perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres. </jats:p>