Motivating Quality : The Impact of Amateur Editors’ Suggestions on User-Generated Content at Epinion... The Impact of Amateur Editors’ Suggestions on User-Generated Content at Epinions.com

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Bibliographische Detailangaben
Beteiligte: Mackiewicz, Jo
In: Journal of Business and Technical Communication, 28, 2014, 4, S. 419-446
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 419-446
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651914535930
veröffentlicht in: Journal of Business and Technical Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study examines the type of edit that amateur editors called Advisors used in their comments on Epinions.com product reviews and the extent to which their editing-related comments might have motivated reviewers to revise and update their reviews. Advisors made substantive-type suggestions most frequently, but for the most part, reviews that received editing-related comments were not updated more often than were those with nonediting-related comments. Unlike professional editors, Advisors lack gatekeeping control that compels writers to revise their work, but as companies recognize the value of quality user-generated content, they may use amateur editors more often, perhaps in conjunction with professional technical editors. </jats:p>