Examining the Public’s Responses to Crisis Communication From the Perspective of Three Models of Att...

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Bibliographische Detailangaben
Beteiligte: Yum, Jung-Yoon, Jeong, Se-Hoon
In: Journal of Business and Technical Communication, 29, 2015, 2, S. 159-183
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 159-183
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651914560570
veröffentlicht in: Journal of Business and Technical Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study applies three models of attribution to examine the public’s responses to corporate crises. Using Kelley’s covariation model and Coombs’s situational crisis communication theory, the study shows that distinctiveness information has strong and robust effects, consistency information has some effects, and consensus information has no effects on attributions of corporate responsibility, purchase intentions, and punitive opinions. Based on Weiner’s model, this study finds that attributions of corporate responsibility result in punitive opinions guided by retributive rather than utilitarian motivations. </jats:p>