Epinions Advisors as Technical Editors : Using Politeness Across Levels of Edit Using Politeness Across Levels of Edit

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Bibliographische Detailangaben
Beteiligte: Mackiewicz, Jo
In: Journal of Business and Technical Communication, 25, 2011, 4, S. 421-448
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 421-448
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651911411038
veröffentlicht in: Journal of Business and Technical Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study examines how, in the realm of social media, Epinions Advisors voluntarily perform a role similar to that of a technical editor. Specifically, the study examines Advisors' use of politeness strategies at various levels of edit in order to motivate product reviewers to improve their work. The study categorizes Advisors' comments about 60 product reviews according to levels of edit in order to determine how Advisors address editing as they attempt to fulfill the concerns of technical editors: advocating for readers and mentoring writers. Updated reviews and Advisor–reviewer discussions suggest that Advisors motivated reviewers to edit. </jats:p>