Teaching Professional Writing Rhetorically : The Unified Case Method The Unified Case Method

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Bibliographische Detailangaben
Beteiligte: GALE, FREDRIC G.
In: Journal of Business and Technical Communication, 7, 1993, 2, S. 256-266
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 256-266
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651993007002005
veröffentlicht in: Journal of Business and Technical Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Writing and speaking rhetorically means directing one's words to a particular audience for a particular effect; teaching rhetorically includes appealing to students' interests and experience. Writing teachers frequently use scenarios for that purpose. In this article, the author introduces the unified case method as an improvement on the traditional case method and reports on the use of this rhetorical method in a professional writing class. Specifically, the author used a single, complex scenario throughout the semester so that all the writing assignments were situated in the same fictional world. The students reacted enthusiastically to the method, and their writing was more successful. </jats:p>