Disruption in PR Education: Online Master’s Degree Programs in Public Relations and Strategic Commun...

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Bibliographische Detailangaben
Titel: Disruption in PR Education: Online Master’s Degree Programs in Public Relations and Strategic Communication;
Beteiligte: Weissman, Paula L., Puglisi, Gemma, Bernardini, Dario, Graf, Joseph
In: Journalism & Mass Communication Educator, 74, 2019, 4, S. 371-387
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 371-387
ISSN: 1077-6958
2161-4326
DOI: 10.1177/1077695818819604
veröffentlicht in: Journalism & Mass Communication Educator
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study describes the characteristics of fully online public relations and strategic communication master’s programs offered by regionally accredited nonprofit and public universities in the United States. A website analysis of 53 programs reveals the types of institutions and academic units offering these programs, degrees offered, program names, and basic program requirements. In-depth interviews with 27 program directors provides further insight into the types of students served, overall focus of program curricula, distinguishing program features, and successes and challenges. Despite growth in online education, this appears to be the first study of online master’s programs in public relations and strategic communication. </jats:p>