The Effect of Content Mix on Circulation Penetration for U.S. Daily Newspapers

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Bibliographische Detailangaben
Beteiligte: Rosenberry, Jack
In: Journalism & Mass Communication Quarterly, 82, 2005, 2, S. 377-397
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 377-397
ISSN: 1077-6990
2161-430X
DOI: 10.1177/107769900508200209
veröffentlicht in: Journalism & Mass Communication Quarterly
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> For a generation, the U.S. newspaper industry has suffered from stagnant circulation performance and declining penetration, but some papers manage to maintain healthy penetration. This project investigated whether content mix could account for the variance in penetration among papers in a national sample, but found content does not have a significant impact on circulation variance after controlling for the influence of market characteristics. </jats:p>