Are Photographs Worth More Than a Thousand Words? Examining the Effects of Photographic–Textual and...

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Bibliographische Detailangaben
Beteiligte: Lee, Edmund W. J., Ho, Shirley S.
In: Journalism & Mass Communication Quarterly, 95, 2018, 4, S. 948-970
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 948-970
ISSN: 1077-6990
2161-430X
DOI: 10.1177/1077699017741090
veröffentlicht in: Journalism & Mass Communication Quarterly
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p>This study examines the impact of photographic–textual and risk–benefit frames on the level of visual attention, risk perception, and public support for nuclear energy and nanotechnology in Singapore. Using a 2 (photographic–textual vs. textual-only frames) × 2 (risk vs. benefit frames) × 2 (nuclear energy vs. nanotechnology) between-subject design with eye-tracking data, the results showed that photographic–textual frames elicited more attention and did have partial amplification effect. However, this was observable only in the context of nuclear energy, where public support was lowest when participants were exposed to risk frames accompanied by photographs. Implications for theory and practice were discussed.</jats:p>