Bibliographische Detailangaben
Beteiligte: Baldwin-Philippi, Jessica
In: New Media & Society, 21, 2019, 2, S. 376-397
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 376-397
ISSN: 1461-4448
1461-7315
DOI: 10.1177/1461444818797591
veröffentlicht in: New Media & Society
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning. </jats:p>