Beteiligte: | |
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In: | New Media & Society, 21, 2019, 2, S. 376-397 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 376-397 |
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ISSN: |
1461-4448
1461-7315 |
DOI: | 10.1177/1461444818797591 |
veröffentlicht in: | New Media & Society |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning. </jats:p> |