Small acts of engagement: Reconnecting productive audience practices with everyday agency

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Bibliographische Detailangaben
Beteiligte: Picone, Ike, Kleut, Jelena, Pavlíčková, Tereza, Romic, Bojana, Møller Hartley, Jannie, De Ridder, Sander
In: New Media & Society, 21, 2019, 9, S. 2010-2028
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 2010-2028
ISSN: 1461-4448
1461-7315
DOI: 10.1177/1461444819837569
veröffentlicht in: New Media & Society
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p>In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.</jats:p>